Category: Trade fair construction

Selection of stand space Off to the exhibition! Once you have decided to take part in an exhibition, you need to prepare your exhibition stand step by step. But what type of stand space should you book? Inline booth,Corner booth , Peninsula booth, Island booth – it can quickly make your head spin. In this […]

A successful trade fair presentation depends not only on an impressive exhibition booth, but also to a large extent on the competence and friendliness of the stand staff. But how do you best prepare your stand personnel for the exhibition? What do you need to consider when selecting suitable staff?   The role of stand […]

See and be seen! If you want to present your products and services to an interested audience, there is no way around taking part in a trade show. Here you can not only present new products and position yourself on the market, but also make and strengthen valuable business contacts. Choosing the right exhibition is […]

AUMA provides you with free professional help for your trade fair presentation Despite all the video conferences, digital happenings and hybrid events – for small companies and start-ups, a trade fair appearance at a real exhibition is and remains the game changer. Nevertheless, many newcomers shy away from exhibiting at trade fairs because they fear […]

Don’t underestimate the importance of exhibition stand design! You should pay particular attention to the graphics of your exhibition stand. One of the most common mistakes is to simply adopt the graphics and materials of standard marketing measures. Read this article to find out what the problem is and how you can do it better. […]

Recycling is not just a design trend, but will become increasingly important in the future. The exhibition stand floor accounts for a large proportion of the waste at the end of an event because the cheapest carpeting is often used. But there are other solutions, as you can see in the video. This sustainable wooden […]